I think everyone could use some bright blooms right about now. So today I bring you Kelly of 2h flowers, a little Q&A about her company and tips for brides on a budget – plus, some pretty pics of our trip to the flower market!
We started the morning at Dutch Flower Line in NYC. It’s here Kelly picks out the flowers for the day’s orders – You know you’ll get the freshest of fresh as they source each morning! Who wouldn’t want to come here everyday – Flowers for days!
So Kelly, what made you go into the flower business?
After being in the fashion industry for 6 years, I was ready for a change. As a way of attempting to open the proverbial doors, I decided to do a massive cubicle purge, tossing all of the outdated things that had piled up over the years. Once done, one of the few things that remained was an empty glass vase. Excited to celebrate my newly cleaned space I searched for florists who could supply the flowers to fill it. Frustrated by lack of options, I had a thought. I considered that perhaps I could be the florist I was looking for, offering artful design at a reasonable price point. That July afternoon I started a business plan. By the end of September, I had launched 2hflowers.com.
Where did the name 2h flowers come from?
Coming up with a name that I felt represented my brand might have been one of the hardest parts of starting a business! After crossing off unavailable URLs from a very long list, it finally occurred to me. Very often the social spot for my group of friends, 2h represented a lifestyle: fun, refined, and infused with a bit of tongue-in-cheek humor (it’s her apt. #). Plus it’s always a conversation starter.
What advice would you tell brides looking for a florist on a tight budget?
I would let them know that impactful doesn’t have to mean grand in scale. You can make a very big impact with very little. Consider the natural structure and volume of different varieties and use it to your advantage. Tall grass blades in a milk bottle or flowering branches in a large glass cylinder are going to make for a big statement that small flower heads can’t compete with. Consider using these alternative options to complement smaller bunches or single stem bud vases of your favorite, higher-priced flowers. The juxtaposition of well-chosen elements will make for stand-out decor and will keep the eye moving around the room. Also consider how you might be able to repurpose certain elements – ceremony pew flowers can be moved to the bar, bridesmaid bouquets can become centerpieces, etc.
In terms of wedding florals, which elements are most important?
Most importantly, I’d say to stay true to what you really love. If you’re obsessed with peonies, use them only for your bouquet or use single stems in bud vases. Alternatively, using less expensive flowers in bulk will most always look thoughtful and well-designed. Giant bunches of white carnations or baby’s breath will make a rich statement without the hefty price tag. Bridesmaid bouquets could be as simple as bundles of dried lavender tied with beautiful ribbon. (They also make for an excellent keepsake.)
Do flowers make or break a wedding?
Often one of the only elements of decor at a wedding, flowers certainly can contribute a lot to a space. Focus on what will make the most impact structurally and through use of color. Adding flowers to a space is often like adding accessories to an outfit. Consider the way everything plays off each other, from color to style, to figure out what is going to give you the best pop.
Along the lines of, less is more, Kelly and I made some of her pretty little posy arrangements (above) – I think these would be perfect clustered together in small groups as centerpieces – or you could give them a little height by putting them on pieces of wood or books, depending on the theme of your wedding!
Thank you Kelly for giving us a peek into the flower world! Be sure to check out her site and keep her in mind for your wedding – or just to brighten up your BFF’s day.
ps. You’ve heard it before… The best thing for fresh flowers is fresh water – So remember to change that water daily!
Photos by Tulle Wedding Skirts