Yes, you read that right! Today’s post features my very, first giveaway on the blog — who doesn’t love free stuff?! But first, let me introduce you to Beth, owner of The Registry Less Traveled — the personalized gift shop, specializing in etched glassware. I was introduced to Beth through this beautiful bride — and couldn’t stop myself from interviewing her and learning more about her incredible small business. Please take a few minutes to learn why Beth opened up shop and be sure to check out her website! Don’t miss the giveaway at the end of this post for your own custom order!!What made you decide to open your own business? And when did you open?
I’ve always wanted to be an entrepreneur, but never new what the right business was for me. I wanted it to be something I was passionate in, but also something I could start with little risk. I received my MBA a few years ago and not long after decided to take a break from the grind of the corporate world to travel and live in Spain. I was enamored with the culture and in particular the Spanish outlook on work. When I returned I was particularly drawn to the idea of being my own boss and having the flexibility in a career to balance work and fun while doing something meaningful. I saw many of my friends be successful in at-home sales businesses, but couldn’t bear the thought of needing to depend on my close friends and family to get the business started.
It wasn’t until I was planning a bridal shower for my sister that everything clicked. I browsed her wedding gift registry looking for a gift and got lost in the midst of dish towels and blenders and was less than enthusiastic about gifting any of those [ridiculously overpriced] items to my sister. I laughed and thought, “Nothing says I love you like a dish towel, right?!” At any gift-giving event I had ever been to, it was always the custom or personalized gifts that left a lasting impression. When my brother announced his engagement, I purchased a set of personalized etched wine glasses, which ended up being their favorite gift. The concept was simple, yet elegant and I took a shot at trying to make them myself. After my first successful attempt at etching a wine glass, it was then that The Registry Less Traveled was born.What’s the meaning behind the name, The Registry Less Traveled?
The Registry Less Traveled is a play on words from the Robert Frost poem, The Road Not Taken.
Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.
I was inspired by the idea of offering registry-like gifts with an “off the registry” personal touch. When it comes to gift registries, take the one less traveled by 🙂
You make so many great gift items! What’s your favorite piece to date that you’ve made?
Thank you! I recently starting making hand painted pillows using people’s handwriting. My grandfather who is 95 years old has a note from my late grandmother. I was able to paint her handwriting onto a pillow and he has said it is a treasured keepsake and reminds him of my grandmother every day. Talk about meaningful! Each pillow I have made since has a special story to go along with it. I love being a part of that.One piece of advice for someone looking to open their own Etsy shop?
First, do it! Etsy is an amazing outlet to showcase and sell your handcrafted items with little risk. However, to do so, create a strong and cohesive brand so your items do not get lost in the shuffle. The marketing and packaging is often just as important as the actual items. Finally, having a strong foundation of quality customer service is what keeps people coming back. One of my professors once told me that it takes 12 positive experiences to make up for one unresolved negative experience. In a feedback-driven environment like Etsy, this is so important to remember. With that said, you can’t please everyone and mistakes do happen, but use those opportunities to delight the customer. It goes a long way.
What’s your drink of choice?
A nice, cold Blue Moon with an orange slice!Beth caught wind that I love champagne and designed these custom champagne flutes for me – So cute! Want your own custom glassware?!
GIVEAWAY TIME! To enter, please visit The Registry Less Traveled — and leave a comment below with your favorite item from her shop! Winner will receive their own personalized item — a custom order up to $30! Winner will be chosen on Monday at random. Good luck!!